Things to Consider While Choosing Right Shipping Strategy for Your Online Store

• August 19, 2018eCommerce Marketing, Tips and Tricks

There is no doubt that every business owner does everything to grow their business. To introduce your new product, you give ads, images and also customize your website. But the problem occurs when the customer order from you and you forward it someone whom you don’t know for shipping. This step can break your business as customer can feel bad about ordering with you. Most of the online store never gives time to focus on shipments. Only a few know how it can put impact on their business. In this blog, we will tell you the basic things that you should consider about strategizing your shipping.

Shipping Rates and Abandoned Carts

The main thing to consider is to find out a solution how you can cuts your margins as little as possible so that you can attract your customer towards your product. To keep this thing in mind, we can choose three most common shipping options.

First Option: Offer Free Shipping

Offering free shipping is a great way to get your customer’s attention. It provides a significant benefit over your competitors who don’t offer the free shipping.

You can offer free shipping with a minimum order amount or minimum number of items to absorb the cost. This will help you to increase your orders and adjust your shipping cost.

Second Option: Charge What You Get Charged

Most of the shopping carts have feature to setup real-time shipping quotes. That means there is a choice for customer to pay more or less exactly what you would pay to ship your products. This real-time calculator helps you build the lots of trust of your customer as it indicates that you are not inflating your quoted shipping fees or increasing your item prices to cover the charges.

This is the good option when you need to ship heavy or oversized products that you can’t ship under the option of free shipping.

Third Option: Offer Flat Rates

Your third option is to provide a flat rate for shipping. This option requires a little bit planning as you need to figure out your average cost of shipping. This option is also good as your planning help you to make sure you are not overcharging or undercharging from your customers.

Shipping Strategies

You can also create a shipping strategy to attract more customers on your online store. The following example would help you to control your budget and make profits with each order.

• Free shipping for orders over $50 and everything $10 shipping flat rate.
• Free shipping for orders over $75 and a variable rate for anything under.
• $10 shipping for orders over $100 and a variable rate for anything under.

Above strategy you can apply on all products available on store OR you can change it category wise after calculating profit margins.

Conclusion: Every business is different, so you need to test out which option would work best for yours.