How to Promote a Product Successfully

• March 24, 2019eCommerce Marketing, Tips and Tricks

Whether you are selling your products for a while or want to sale your first product, you need to always find a perfect way to promote them. In this blog, we will tell you 10 creative ways to promote your products successfully.

1. Email Marketing

Email is most effective way to catch new customers. It takes time to generate traffic on search engine but email marketing can start work immediately. This is the main reason to adopt email marketing. To make it easy, you should set up a collection of automated email campaigns that help you to decrease your time in writing and sending emails.

2. Facebook Custom Audiences

In today’s scenario, billions of customers are using Facebook. Facebook provide many offers for running paid ads. It is a very effective way to advertise products. With the help of Facebook custom audiences, you can know about your target audience and can tailor your ad accordingly.

3. Facebook Shop Section

You can make your Facebook market more effective by adding a Facebook Shop Section to your Facebook page. It makes simple for people who find out products on Facebook to buy.

You can add Facebook as a sales channel at your Shopify Store. By this, you can create your own Shop Section on your Facebook page where audience can know more about your products and make a purchase.

4. Reddit Advertising

Most of the businesses don’t use Reddit ads but it can be very effective. Sometimes these advertising networks proves more profitable due to their lower cost. So, try Reddit to promote your product. Here, you can create a sponsored post in subreddits.

5. Pop-Up Shops

You have a good option to run a pop-up shop instead of retail store, if you have set up your business online. It will help you to create uniqueness around some of your products, cover all local media and chat with your customers personally to know more about them.

6. Blog Posts

Blogging is a best option to promote your store. If we blog in a right way, it can drive traffic and promote the lifestyle around your products. The recent studies have found that the more you blog, the more traffic your website gets in results.

Make your own blog as it will help you to drive search engine traffic.

7. Instagram

Millions of people are using Instagram and half of them are active on Instagram daily. It will be very beneficial for any brand to share their products on this network. You can choose any option to promote your products on Instagram such as sharing captivating images of your products, videos and run a contest etc.

8. YouTube

YouTube is a great source to get fresh content these days. Moreover, YouTube videos help to catch huge traffic opportunity.

For this, you just need to promote your products with interesting or helpful videos as there may be many people who are in a search of your products. You can also control narrative by creating your own branded channel and videos.

9. Run a Contest

Run a Contest is a very good way to keep your product in front of a audience. It helps you to make sure that your contest gets in front of the right type of people means potential customers.

But sometimes many contests fail. You need to take care few major things when running a contest. You need to make sure that the platform, timing, the messaging way etc. are going well.

10. Affiliate Programs

Sometimes, you don’t have enough cash to hire sales or marketing help, in that case you should consider adding an affiliate program to your store. It will help you to promote your product by others. It enables other people to promote your product on a commission basis. You need to pay them only when they make a sale.