The 7 Essential Digital Marketing Channels for eCommerce

• April 19, 2019eCommerce Marketing, Tips and Tricks

Investing in digital marketing is the best way to achieve success in an eCommerce business. It helps you to get more customers so that you can drive more traffic to your online store and generate sales.

Now the question comes in mind that which digital marketing channels you should focus to get more website traffic.

This blog will help you to know about 7 most important digital marketing channels which can help you to generate good traffic on your eCommerce store.

Top 7 Digital Marketing Channels

1. Email Traffic

All website traffic that comes from email messages are known by email digital marketing channel.

That include:

• Promotional email campaigns (ex: Christmas Sale)
• Triggered email campaigns (ex: shopping cart abandonment emails)
• Transactional email campaigns (ex: order confirmation email)

If you want to increase traffic from email, you need to increase your email list.

2. Social Media Traffic

It includes all website traffic that comes from social media networks such as Facebook, Instagram, Pinterest, Twitter, Snapchat and more. That can be free or paid ad. traffic.

You can use following networks to place your ads:

• Instagram Ads
• Facebook Ads
• Snapchat Ads
• Pinterest Ads

3. Content Marketing Traffic

Content Marketing Traffic is a traffic that comes from your blog and videos. A unique and interesting content drive traffic to your online store.

4. Paid Search Traffic

The traffic which comes from paid ads on search engine is called paid search digital marketing channel. You can use following networks for paid search.

• Google AdWords
• Bing Ads

If you are looking to drive more traffic from search engines, in that case these networks provide best results for eCommerce.

5. Direct Traffic

The traffic which comes direct to your website with no referring website is called direct traffic. This type of traffic comes with your offline marketing efforts like ad on tv, radio or events. When people listen your ad on radio or watch on tv, they might use their smartphone or laptop to access your website.

6. Affiliates Traffic

Affiliates traffic is that your affiliates partners provides you in exchange of a commission on all completed orders. You can use following networks to launch your affiliate program.

• CJ.com
• ShareASale.com
• Rakuten LinkShare

7. Organic Traffic

The other essential digital marketing channel is organic traffic that comes from search engines such as Google, Bing, Yahoo etc. Generally, people search your website when looking for a specific topic or product. If your website has good SEO, in that case search engines will place your website among the top results of search pages. So, if you want good traffic, you should invest in Search Engine Optimization.