6 Tips to Improve Product Photo for Your eCommerce Store

• October 18, 2019eCommerce Photo Editing, Tips and Tricks

When we talk about online stores for shopping, we found that there is always a lack of physical touch for shoppers. Shoppers’ can’t examine and touch products such as they can in physical stores. So, it becomes mandatory to represent products in a way that make sense.

Keep in mind that shoppers always reject numerous sites for shopping because of their poor product images. A low quality images directly effects on customer’s mind towards your brand and distract their mind to others brands. The result is that you can lose your potential customers easily.

Here are 6 tips to improve product photos and attract potential customer towards your brand or store:

1. Use High Quality and Large Resolution Images

Customers always want a closer look of product before buying that product. A high quality and large resolution images help customers to examine that product completely. On the other hand, a low resolution images creates blurriness when shopper open that image on a large screen. So, it would be better before uploading images test them on different devices and screen sizes.

2. Offer multiple angles for consumers to view the product

Shoppers want to see multiple angles of products especially in some product categories. For example: You are selling women dresses online. In which, you show images of only front of the dresses. In that case, online shoppers would not prefer to buy that dress. The reason is that they don’t know how much deep the neck from the back side. Is there any design on back neck or not? I would like to say that not only in dresses but also in all product categories you should show all angles of products.

3. Use The Right Dimensions

Sometimes you found that when you move product image from your computer to your online storefront that time product width and height change their size. For this, you should make sure that dimensions of the image on your computer match with the dimensions of the image on your storefront. It will also help to cut down the load time of your browser.

4. Use Clean Backgrounds

If you are using messy background images then it can distract shopper’s mind to other product. It is better if you use simple and white background photos.

5. Use Proper Brightness and Contrast

You make sure that your products have proper brightness and contrast to highlight product details. With the help of “Levels” and “Curves” option in Photoshop, you can check the preview and adjust brightness and contrast according to your requirement.

6. Be Consistent

One more thing that needs to consider is similarity. It means keep similar lighting, sizing and spacing for all products on your website. It will help you to improve the look of your store.

Let us help you!

If you do not have in-house photo editing team, you can hire professional photo editors at Switch2eCom. We have years of experience in eCommerce photo editing and retouching services, our image editing experts can closely work with you to understand requirements and deliver you results beyond your expectations. Get in touch today for free trial.