How Duplicate Content Can Be a Big Issue Of Your SEO?

• July 13, 2017eCommerce Marketing, Tips and Tricks

Generally we heard that we shouldn’t have duplicate content on our website then the question comes in our mind “why”. SEO or eCommerce marketing services experts simply give us instructions that duplicate content is not good but didn’t offer us proper explanation. But how you can perform according to them if you don’t know what duplicate content is and how it effects on SEO.

In this blog, you can find out what duplicate content is and how it can be a big issue of your SEO? Also, you can know what you can do to fix it.

What is duplicate content?

First we need to understand what duplicate content means. Duplicate content happens when same content or almost same content is showing on another site on the web. In that case, it makes search engines confuse and they don’t know which URL to show in the search results. This put bad effects on the ranking of a webpage.

I can give you an example to understand the problem. For example, you are going on a road and you see there are road signs which are pointing in two different directions for the same final destination. At that moment, you might be confused which road should I take? It would be more difficult to take decision if the final destination is different too. So, you can imagine when this situation comes in front of search engine. Search engine has to pick which one to show in the search results as it doesn’t want to show the same content twice.

Why is duplicate content an issue?

Duplicate content is an issue whether it is in your own site. It becomes worse when it steals by people and they use that content as their own content.

You can also think in this way: you do lots of effort and time to create content for your website. It will make you frustrated when your content stolen by your competitors. That’s what Google aims to eliminate with duplicate content penalties.

It also make more difficult for search engine which page should be rank. If you have two pages with same content, in that case it’s very difficult for Google to identify which one is more relevant and should be serve for searchers?

What can happen if you have duplicate content?

Google have been penalizing sites that have duplicate content. If you want to come at the first page of search engine, you could be jump to tenth or even not at any page if you have duplicate content.

What can you do about duplicate content?

If you are wondering what you need to do for duplicate content. Here’s solution:

• Examine all Content and tags : You need to examine your website pages for duplicate content. Make a list of pages that you need to modify.
• Set Up 301 Redirects : Set up a 301 redirects at a page that has duplicate content so that Google effectively crawl your site.
• Ensure that all of your content is fresh going forward : To be sure that all of your content is fresh going forward, you can use CopyScape or Duplichecker to avoid issues in future.
• Check that your content hasn’t been duplicated on another site : If you notice any website using your content then you should take immediate action towards that.


With the help of above actions you can keep your website or e-commerce store’s content unique and get better rankings on leading search engines including Google, Yahoo, MSN or Bing, etc. Moreover, you can eliminate chances of Google penalties and enhance organic traffic for improved sales. If you do not have time to do all the activities, please GET IN TOUCH with us today. We have highly skilled SEO team for eCommerce stores and e-commerce marketing services professionals who can perform processes for you and fix issues immediately.


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