How You Can Get More Product Reviews from Customers?

• March 9, 2018Review Management, Tips and Tricks

Product reviews has been playing an important role for online store’s marketing. They build trust and loyalty in shopper’s mind while purchasing any product. In this blog, we are going to highlight how reviews help your store to boost sales, and how you can increase them.

Reviews help your store in a few big ways

95% shoppers never make purchase without knowing how that product will go for them. The main benefit of reviews is that they can make your customers more confident towards your products. Reviews not only increase a store’ online presence but also help product pages be found on search engines via unique keywords. One more benefit of product review is that when customers share reviewed products on social networks, it helps in marketing of those product and brand.

Customers can provide you better ideas for improvements, unbelievable marketing ideas and feedback that you never would. There are many ways to induce customers to give reviews about the product which they’ve purchased.

Start by asking your customers directly

Ask your customer directly is the best way to get reviews from them. You should ask them about a week after their purchase from you. You can use on-site requests and follow-up emails to do this.

Make the review process a breeze

You should remove the unnecessary fields from the review form before send it to customers. You just need to make fields such as name, an email address, a rating and a review field. If you want images or video then create an upload function that you have tested on all devices.

You can get more reviews if your process of submitting review is simple.

Offer an incentive

Incentives are a good option to attract people for sharing information. You can offer a reward points, coupons and discounts etc. for submit reviews.

For example:

Coupons: 20% off on your next order

Reward Point: 10 points for each review. You can redeem these points anytime

Discounts: $2 or $5 off discount in exchange for a review

Offer contest entries in exchange for feedback

Everyone like the possibility of winning something. Some ideas include:

• Gift cards to restaurant or coffee chains
• A limited or one-of-a-kind item
• Store gift certificates
• Popular store products

Ask for photos

Reviews that have photos and video help shopper to know a better way about product as compare to reviews that have text only. So, if you can influence customers to leave a review with pictures and video, you will have more stories to share with your shoppers.

Tip: ask the right questions

The main thing keep in mind always is that you should ask right questions when asking for reviews. Try to keep the review forms as short as possible. It is not enough to ask customers whether they liked product or not. You need to ask how they are using it or who they would like to recommend it.

How to handle your incoming reviews

It can build a great trust and loyalty in people if reviews handle appropriately because people feels that somebody is actually listening their reviews.

You can follow some quick tips to work on reviews:

Moderate your reviews regularly

Make your schedule to check your reviews many times a day or you can use notification that will update you whenever a review is submitted. Customers can be frustrated if they write something and it’s ignored.

Respond to reviews that need your attention

You should show your care towards reviews such as apologize for your mistakes, clarify product information and thank customers for adding review. If you want to handle it privately, publish a response that you are contacting the customer by email or phone. These tips will surely help you to convince shoppers that we are trustworthy and have great products.



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