Is It Possible to Improve eCommerce Performance Without Decreasing Prices?

• September 29, 2018eCommerce Marketing, Tips and Tricks

There is no doubt that eCommerce industry is expanding day by day and their competition is on a high peak. To remain in this competitive market, most of the retailers try to attract customers by offering the lowest price. By following this method, sales can increase quickly but can be neither profitable nor sustainable in the long-run. That is why there is a high requirement for differentiation and a deeper understanding of what customers exactly expecting from a seller.

In this blog, we are providing some best practices that have helped major brands to increase their sales without involving in a strategy of decreasing prices.

Provide a smooth omnichannel shopping experience:

Mobile is a highly use product in current life. Customers are connected with social media through them. So, it becomes necessary that you connect with them on every device and platform that they visit. Most of the brands focus on this matter and make it easy for shoppers to access their products on mobile and other digital platforms. The survey shows that 60% sales increase with the help of social media marketing.

Streamline and improve delivery and distribution:

Convenience is the main advantage of online shopping. All factors such as shipment, delivery, returns and exchanges put effects on online shopping. 45% shoppers leave a website because of their bad delivery experience. So, make a clear note of shipping charges, prompt communication about the order status, a quick and smooth delivery experience will definitely help you to increase return customers.

Create state-of-art mobile UX:

80% of shoppers use mobile devices to browse online stores before shopping. It would be great if tailor mobile shopping apps to suits customer convenience and it will definitely add a complete edge to any eCommerce business or online retailer.

Master Search Engine Optimization (SEO):

SEO is most important if you want that your customers easily find your products on search engine. It improves the page-loading time of your website to give a seamless user experience. Moreover, Search Engine Optimisation services help in getting high ranking on organic search results means you will get more conversion automatically.

To know more ideas of eCommerce performance improvement, get in touch with us today!