Top 5 Proven Ways to Boost Holiday Sales In 2020

• November 30, 2020eCommerce Marketing, Tips and Tricks

The holiday season is going on and all sellers are gearing up to increase their sales in 2020. During holidays online stores have more customers and these buyers visit many stores to find desirable product at reasonable price. Therefore, sellers need to make some good strategies to attract as many buyers as possible. If you’re an online retailer who is planning to boost their sales in the holiday season, then our tips and tricks can help you to achieve your goals.

General holiday tips / best practices that can stand out your online store from your competitors.

1. Be COVID-19-conscious

In 2020, you need to make some good changes to your marketing copy, preferred channels, and offers in orders to keep your buyers safe. This year could be different from last year so you need to check your reports and holiday stats from last year and need to make adjustments in top-performing products and channels, product bundles, popular discounts, and more.

2. Give Your Website A Complete Festive Makeover

Have you seen how big and famous online stores decorated on festivals? They give special attention to decoration and makeover their shops for the festive season. Your eCommerce website is like your physical store and if you want to attract customers you need to give it a festive look so that customers can feel that you’re prepared for festivals and have some god deals for them.

Here’s how you can give your website a festive look:

• Use festive images on your website (home and other pages)
• To represent the festival or the ongoing season use graphics and themes
• Change the fonts / colors to give your website a festive look

3. Choose the right marketing channels

To promote your holiday campaigns and ensure your time, money and efforts are all worth it, you need to choose right marketing channels. This will also help in targeting correct audience, supplying truthful messaging and ensuring 100% success to boost sales.

Here is a partial list of popular marketing channels:

• Social media: Facebook, Instagram, LinkedIn, Pinterest, Twitter, etc. Try both organic posting and paid ads
• Search engines: SEO for organic visibility, Google / Bing Ads, post deals or offers in Google business listing
• Email marketing: holiday deals in your regular newsletters or run separate holiday email series
• Offline marketing: in-store flyers, local newspaper ads, radio and TV ads, and more.

The audience is different on every unique marketing platform and you need to find the best fit for your business which you can do easily by taking a look at your previous year ecommerce marketing metrics.

4. Don’t neglect Customer Service

In the festive holiday season, people shop more compared to normal days. When you have more shoppers on your online store there may be more issues pop up. In this situation, your job is to provide best customer service that can fix all such issues quickly.

It helps in returning customers rate, if customers are satisfied with support they would like to shop again from your store. It true, that you can’t keep all customers happy but if majority of buyers are happy means you’re doing great.

Here’s what you can do to advance your customer service:

• Use chatbots to fix common issues
• Reduce your average response time
• Add a self-service option on your website
• Provide an omnichannel customer service

5. Exciting Offers For First-Time Buyers

Targeting existing customers is always fruitful and it is less expensive compared to acquiring new customers. Moreover, existing customers buy more products than the new because they have faith on your products and services.

But it doesn’t mean an online store can neglect it’s first time buyers. To boost sales and make profitable business, you need to focus on first-time customers as they will later convert in existing customers. And nothing works better than offering some exciting rewards to those first-time users.

Here are some useful tips to retain first-time buyers with exciting rewards:

• Give discount, cashback, free shipping, etc. on first purchase
• Create offers that are dedicated only for first-time buyers
• Offer them a referral bonus
• Provide them early access to your upcoming sale

Conclusion

The people are crazy during holiday season, they literally buy goods without thinking too much. And above recommended tips and tricks can help you to encash the opportunity to boost your sales and make more profit.

Please get in touch if you have any doubt or questions, we would be happy to help you.