7 Techniques to Earn Customer Trust When You Have Zero Sales

• June 20, 2019eCommerce Marketing, Tips and Tricks

We ask you one question when you visit to a new online store and you don’t know about the brands and quality of the products. What do you do on that time to satisfy yourself before completing a purchase order? We are sure, like others shoppers, you would search for available reviews from the past customers.

But the point is what will happen, when you start a new eCommerce store and you have no sales yet. In this case, you don’t have reviews or social proof to leverage and it is difficult for you to overcome this gap for build trust in potential customers. This is the situation that every new entrepreneur has to face.

It is very hard situation to earn customer trust when you don’t have any customer.

So far, it becomes essential for you to earn customer’s trust before they will choose to buy from you. No worries, there are many ways you can apply to overcome this challenge to establish trust in potential customers and grow your eCommerce business.

This blog will help you to learn 7 techniques to earn customer trust when you have zero sales.

1. Share the human side of your business

This is the tendency of mostly consumers to distrust brands at first quick look. This is the reason why one way to overcome consumer doubts is to show the human side of your brand.

The best place to show this is the “About US” page of your site. Here you can tell your story and your brand’s story at the same time. This will definitely help customers to know more about your brand and earn trust.

2. Build relationship through content

Content play an important role to connect with new users who have not single idea about you. It gives you best chance to introduce yourself to them.

When you post blog regularly, it shows that you are investing in your business and paying attention to your customer’s problems that is a good sign for customers.

3. Show customers that their security is your priority

The above two strategies are focusing on the representative your reliability as a business. These are important beginnings. But the other important thing is to ensure that your site itself should looks reliable too.

For this, you can use McAfee and other Secure plugin that help to secure and protect user information.

The other way to earn trust towards your site is to provide multiple payment options, it makes consumers a little more comfortable about buying from you. For example: You can offer PayPal option also for payments as it is a secure financial platform that many consumers prefer to use. So, if you offer payment options that users trust more, this way they will trust you more.

4. Highlight an excellent return policy

Lets think for a second, when you plan to do shopping online, what is the main thing that would quickly make you feel better about buying? I think that is “A great return policy”.

A good return policy represents a great impact and sign of a quality customer service. This shows that you are confident about your product and makes customer more comfortable as they have option to return easily that product if they don’t like.

5. Make yourself available for customer inquiries 24X7

New Customers can reach out to you in many ways such as your site’s contact form, email and social media profiles etc. They may have many queries regarding products information, shipping dates and return policies. It is very important to answer all these queries quickly to earn customer trust.

It’s very simple that customers will trust you more if you respond their queries within two minutes with full answer.

You can use “Live chat” to communicate with customers as it is becoming a staple of customer service excellence.

6. Provide detailed product information

Customers always want to know everything in details before make any purchase specially if they are unsure about your brand. So, make sure you have added all the information in details that include:

• Exact Measurements of the item
• Warranty Information
• Exact Weight
• Quality Pictures
• Full Description

It would be more better if you add as many as possible images and videos to demonstrate the product properly so that customers can take idea about the product quality and usage instructions.

7. Consider giving away samples

Giving product samples is a good way to create interest in your brand and earn trust. Give your customers a chance to try that product before buy. However, it is not possible for all businesses to provide free sample but if you can afford a sample (in small quantity), you can get better chances to earn trust towards your brand.

The main thing in product samples and giveaways is that your product sample should be in right hands so that you can get maximize in return.

Conclusion

Every business in their initial stage have to go through this situation when they have no sales and no social proof. That time, they can use these above listed strategies to earn their customer trust and make sales. These powerful techniques will help you to build a good customer base and boost your business growth.