How to Maintain a Product Catalog Successfully?

• July 30, 2019Catalog Management, Product Data Entry, Tips and Tricks

It is a very overwhelming task to maintain a product catalog that frequently provides good revenue.

When you are running an eCommerce business, you have to face lots of challenges along the way. It is not wrong if we say that start an eCommerce business is very easy but make it successful is not an easy task. There are a large number of competitors in the eCommerce market. So, shoppers have a large number of choices. In this situation, the main problem that occurs how to maintain a product catalog that is eye-catching, up-to-date, accurate and sells well too.

Maintaining a product catalog is an essential task because when you store items in the inventory that do not sell much takes up a lot of money, spaces and valuable resources. We can use that space to store products that sell. It does not matter if you are following drop shipping and do not have any stress about inventory management, you still require resources to maintain the catalog.

We help you to know 5 major things that you should ensure for your business.

1. Sales log

Generally, people do not pay attention to their sales history to find out the products that are profitable and the ones that are not. When you are able to find out which products are selling well then you can keep them more in your catalog.

2. Average Selling Time

This is not enough to sell products. It is important to measure the time when an average sale is at their top place. The problem occurs when it takes too long time and you have to invest a lot of money and resource. That time it means you are not making profits in reality. It would be better to remove that product from the catalog.

3. Additional Offers

If you notice that your few products are not giving full performance then you can try to sell them with other products. In this situation, you need to notice if this increases the sale of both those products then it is okay and if it does not, then you will want to axe the product together.

4. Customer Feedback

If you are not giving attention to customer’s suggestions and complaints then it means you are not serving them well. Consider customer’s feedback is the best way to find out the products that are most wanted of shoppers.

5. Product Description

Product description is the most important part of any product catalog. So, you should write unique, original and detailed product description for the selling products. It would be much better if you add description in details. If you do not have creative writers in-house, then you can consider outsourcing description writing services to offshore at affordable prices.

The above tips will definitely help you to maintain your product catalog successfully. To make it easier, you can hire product catalog management services provider company who manages and maintains your catalog accurately and timely.